Client Work

Stellanspice

Type of work: Visual Identity - Print Material - Social Media - GIFs

Stellanspice is all about bold, comforting flavors and genuine storytelling. Its brand identity captures this with a friendly, organic look, soft colors, hand-drawn illustrations, and cozy design touches that invite home cooks to feel connected, welcomed, and inspired in their own kitchens.

☆ See this branding come to life alongside Stella's authentic and cozy home-cooked recipes at stellanspice.com

Concept Style

Authentic, Cozy, Colorful, Gentle, Organic, Cute, Warm.

Logo Suite & Typography

The visual identity was crafted to radiate coziness and authenticity, making every brand touchpoint feel warm and welcoming. To ensure clarity and a sense of friendly professionalism, we steered clear of hard-to-read scripts, instead choosing a simple, cute typeface inspired by the cozy aesthetic of some Korean shops. To make sure the brand name is always understood as “Stella N Spice” (not “Stellan Spice”), and while preserving the legal trademark “Stellanspice” and avoiding any unnecessary punctuation: we designed the lowercase ‘n’ in the logo to subtly resemble a kitchen mitten and adding a playful touch to the brand!

Colors

This palette feels vibrant yet grounded: The balance of warm and cool shades makes it lively but chill, and the natural tones keep it grounded and organic. It's modern and colorful but stays earthy and approachable.

Graphic Elements

Hand-drawn, Slightly imperfect, Extended color fill beyond outlines, Heritage motifs, Minimal, Cute, Korean & Mexican Fusion.

Illustration of a woman eating, placed over guacamole, green.

Pink graphic of "Stellanspice" with kitchen mitt.

Two decorative, colorful, patterned pot holders.

Rice bowl with egg, herbs and seasoning, and a gif saying full recipe at Stellancpice.com on top

Business card for Stella with food graphics

Chicken and rice dish with a crockpot graphic, brown.

Close-up of light blue apron with pocket and small molcajete graphic.

Graphic of colorful kitchen mitt with brown outline on cream background.

Five illustrated highlight covers on an matcha green background.

Illustration of a woman cooking in a kitchen.

✿ Social Media Templates & Stickers ✿

The post and story templates designed for Stella are playful, illustrative, and super engaging. They’re split into two main styles: one with a cozy scrapbook feel, and another that feels like you’re seeing things from Stella’s POV or like you’re a guest sitting at her table!

We also decided to create a set of cute stickers she can use to highlight cooking steps, tips, and little moments in a fun way. We included a mix of elements from both Mexican and Korean cuisine, so everything feels very on-brand!

post templates for ig with illustrations

Follow @stellanspice to see the Social Media Branding in action!

stellanspice vlog gif on top of Green and white matcha latte with a banana.

Stellanspice

"Dora, I am genuinely so happy I found you. I’ve really been struggling with brand identity and content creation over the last two years, and I truly think this is exactly what I needed to feel motivated and inspired again. My husband and I are honestly blown away by your professionalism and creative ability. The process went pretty smoothly with you but I’ll be honest, I’m usually *not* an easy client 😂 These days, I’ve found that more and more industry “professionals” overpromise and underdeliver. They claim to have the talent or knowledge to execute, but often fall short - whether it’s in healthcare, beauty, or just about any industry. I’m very particular, I have high expectations for quality work… and I’m often let down. But that was absolutely *not* the case with you. You should be incredibly proud of the work you do and the business you’ve built. I know it’s not really my place to say this, but respectfully - I hope you raise your prices a bit. Your work speaks for itself, and you’re worth it. Easily the best money I’ve spent this year. I’m very sure we will continue to work together in the future! Thank you so much ❤️"

- Stella